Caritas

Service offering
Rebranding through the development of localised identity guidelines and the production of ‘style guide’.

Project focus
Brand localisation and identity management.
In 2006, Caritas Australia, engaged TAOS creative to create a comprehensive visual road map of association for the newly updated global guidelines for Catholic Aid Agency – Caritas International.

Project mechanics
Working with a steering committee we ‘Australianised’ the global visual identity, creating a comprehensive style guide including core belief work, tone and voice, logo marking and templates for advertising and marketing promotion for the Australian Arms of the not-for profit aide agency. The end result; a 100+ page comprehensive branding manual that was effectively rolled out to the Catholic school community, congregational community and other support networks that Caritas was involved in.