NSW Swifts

case studies nsw swifts 
Service offering
Brand development, brand custodianship and sponsorship marketing.Project focus
Brand development, growth and custodianship.
Since 2007, TAOS creative has been the brand agency for Netball NSW the NSW Swifts. Starting from scratch we worked with Netball NSW to create their full brand identity program for the NSW Swifts which was their representative team in the new Trans Tasman Netball League (TTNL). Our work has been in close consultation with all of the key stakeholders including grass root netballers, major sponsors, team representatives, board members and the governing bodies of Netball Australia and the TTNL and as such the end creative has been embraced by the wider netball community. Furthermore, by working with stakeholder representatives, the visual identity has been closely aligned with the tone and voice of the brand as well as the values and cultural drivers of the Netball community.

Project mechanics
Our branding program encompasses all of the marketing and identity features of the NSW swifts – core identity, style guide, uniforms, merchandising, corporate stationery, advertising layouts, promotional pieces, event signage and in-house and online communication pieces. We have also taken our expertise in branding and experience with other leading sporting organisations The Sydney Swans and The NSW Waratahs to develop the sponsorship entitlements platform and branding pyramids to ensure that the Netball NSW and NSW Swifts brands were leveraged successfully with third parties including sponsors, professional associations and co-branding opportunities.With the objective of bringing the ‘full’ brand to life, we have managed the foundation, creation, execution and custodianship of this brand and continue to work with Netball NSW to drive everything that encapsulates netball in New South Wales and beyond.