Sydney Swans

Service offering
Brand growth and brand custodianship, fundraising and community program development, event marketing and advertising.

Project focus
Brand growth through direct marketing.
TAOS creative has had the responsibility for growing The Sydney Swans corporate database and profile over the last six years. Through direct marketing and online advertising we have created a highly successful program of lead generation and have used clever creative to careful profiling to deliver an above industry average response rate, year on year.

The Sydney Swans combined with the TAOS creative team’s creativity and delivery have been used as the benchmark for corporate engagement and direct marketing for lead generation within the Australian sporting and not for profit sector.

Project mechanics
Include interactive creative pieces that can be sent through normal mail, limited redemption offer (complimentary double passes to block buster games), quality database procurement and segmentation (in conjunction with club and list management experts), fulfillment and clearly communicated how to redeem activators, ROI focused measurement and KPI’s.

“Within the first week of the campaign send, we had received 650 respondants and 20% improvement on the year before [2008]. The campaign TAOS creative developed for us paid for itself by generating a minimum four times in revenue, furthermore we have been successful in qualifying and growing this database by over 25% in the last three years. Whether it a pop-up footballs, interactive locker rooms or ‘make your own supporter hat, TAOS creative continue to reinvent the wheel of success each year, without weakening the brand or missing the key objective of growing our business”. Senior Manager – Corporate, The Sydney Swans.