Tab Sportsbet

Service offering
Digital branding and marketing, banner advertising and digital asset campaign management.

Project focus
Bringing the TAB’s new corporate identity and marketing campaigns to life ‘creatively’ in the digital space. Dynamic & rich content banner creative, web landing pages and static advertising.
TAB are the market leader in the betting and wagering industry, and with a history of 50 years they are Australia’s most well known wagering brand. Recently the TAB re-launched their national brand and consolidated their state and specialised brands. Whilst their traditional marketing was working well, extending the new brand into their digital marketing efforts was proving a challenge.

After trailing with a few traditional agencies. It became apparent that TAB needed a digital creative agency, with multi channel understanding and experience. As such, TAOS creative was engaged as TAB’s digital brand custodians. TAOS creative assist TAB manage their brand and align their marketing efforts across their digital channels. TAOS creative and the TAB team work to continually ensure the cohesion between new corporate identity in traditional advertising and creative digital marketing.

Project mechanics
Formalising a quick turnaround delivery process, the creative brand requirements and the campaign calendar were the first items on the to do list. Our creative team then worked to bring a cohesive brand story into their digital marketing. Working with the TAB team, their media agency and brand agencies, TAOS creative then developed a digital style guide. The digital style guide included ‘call to action buttons, rules surrounding placement and digital asset management. From this we have been able to deliver catchy campaign creative, on brief and quickly, across multiple formats and file requirements. Multiple brands, fast turnaround campaigns, results driven digital creative.