Social Media Marketing | Taos Creative

Social media marketing‘s rapid rise in recent years has given marketers exciting new tools for communicating with customers and prospects. Almost overnight, established marketing tactics such as direct mail were seen as old fashioned, one way channels that consumer’s were increasingly likely to ignore. Social networks and social communities like Facebook, Twitter and LinkedIn (a TAOS creative favourite) offered a powerful, real-time alternative. Communication that was two way! Channels that allowed marketers to listen (instead of just talk), and then, gave them the platform to engage with true dialogue and conversation. This in essence is, social media marketing, and it is here to stay!

Social media marketing‘s massive reach, viral characteristics, and opportunities for dialogue help propagate content far and wide. Thus, helping brands build better relationships with customers and prospects (even complainers). However, the number of platforms that are considered to be social media marketing channels is huge. There are of course, the big players, Facebook, twitter, linkedin. Yet, this is the tip of the social media marketing iceberg. Niche social platforms like social book marking site – Digg; to industry specific communities and location based mobile services (e.g Four Square), and new comers like Pinterest, are also popular social media marketing drivers.

So how does a social media marketer manage all these channels, and why are they important?

Lets start, by addressing the WHY?
Social media marketing has a active role to play in all of these business functions, by not immersing yourself in social media marketing then you are severely disadvantaged. Be it through customer connection, brand engagement or business governance!

Connecting with the customer
Including, customer service, customer engagement, product development & customer feedback, customer communication, customer referrals and loyalty.

Brand exposure, promotion and connection
Brand promotion, brand PR or word of mouth, brand advertising, brand advocacy, brand management and brand integration with other marketing channels.

Business management
Campaign measurement, campaign analysis, customer research, customer acquisition, industry insights and trending, competitor trending and intelligence, ROI measurement. Quality social media marketing helps you understand your business at your finger tips.

So how do you manage a social media marketing program successfully?

To get the most out of your social media marketing efforts, you need to be well informed (this space moves faster than other channel at the moment), you need to be well organised (across the whole of your business, not just in marketing), you need to employ integrated thinking (across every business function), you need to be able to measure and measure the correct information (not analysis paralysis) and as a whole business you need to believe!

How can TAOS help? Our social media marketing team is well versed in social media strategy, campaign execution, the tools and technologies that drive social media programs and how to extract time efficiencies and accurate worthy reporting. Interested in knowing more about our social media marketing services? Contact us ….Facebook us, Linkedin us, tweet us…or email and call us…our team is ready to help!